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Military Incentive Program

Subaru of America is offering eligible U.S. Military personnel and retirees a $500 bonus toward the purchase of a new Subaru.
United States Military branch logos
We support you on and off the road with the Subaru Military Discount Program and are proud to offer a special discount to active-duty and reserve members of the six branches of the United States Military as well as the National Guard.  Eligible branches include:
  • Air Force
  • Army
  • Coast Guard
  • Marines
  • Navy
  • Space Force 

This Discount Program is also available to veterans and retirees within 24 months of your date of separation from the military. It is also available to a spouse or domestic partner of an eligible participant residing in the same household.

How Does It Work?

Once you negotiate your best price with a Subaru retailer, you'll receive an additional discount of $500. In addition, your price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase.*

For complete program details and eligibility information, please contact your local participating Subaru retailer or you can contact the VIP Program Headquarters at Subaru of America at:

Email: [email protected] | Phone: 1-800-VIP-0933

Documentation Required to Access Program Benefits

  • Department of Defense correspondence attesting to Duty Status

Because words aren't the only way Subaru thanks you for your service.

Love. It's what makes Subaru, Subaru.


$500 Military Incentive Program

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